American Lung Association Advises Smokers to Quit Rather Than Switch to E-Cigs

E-cigarette makers have long billed their products as a safer alternative to smoking, a way for consumers to wean themselves off the real thing. The American Lung Association is challenging that approach. 

On Wednesday, the nonprofit health organization launched a campaign urging smokers to “quit, don’t switch.”

“One of the biggest problems with e-cigarettes is that many people have switched to e-cigarettes believing it will help them quit tobacco products, which it doesn’t,” said Albert A. Rizzo, the American Lung Association’s chief medical officer. “Many of them become dual users, meaning they smoke cigarettes when they can and use vaping devices at other times.

“E-cigarettes have not been found to be safe and effective in helping smokers quit,” Dr. Rizzo added. “They were designed to appeal to people who wanted to use something besides a cigarette, or in addition to a cigarette. Instead of helping smokers quit, e-cigarettes have rapidly created another generation addicted to tobacco products by marketing products that appeal to kids, including flavored products like gummy bear, unicorn blood, and bubble gum – even apple juice.”

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