The cannabis business is exploding across North America. It’s a fantastic time to be in the industry, with limitless potential for growth and untapped markets waiting to be discovered. Valued at $10.4 billion in the US in 2018 alone, the cannabis industry is only set to expand. With all of this potential for growth and investment comes very stiff competition. For many burgeoning cannabis businesses, the focus is on providing a steady stream of quality product to a hungry consumer base, and establishing a foothold in the market. For many with quality product, the difference between building a viable and successful cannabis business and creating a company that goes nowhere will come down to marketing and product promotion.
One crucial aspect of marketing, especially in the cannabis space, is packaging. The potential for packaging to carry and reinforce your brand, brand narrative and grow brand awareness is unlimited. Think of your packaging as a mini, mobile billboard that travels everywhere your customer takes it. So, how do you make the most of your cannabis packaging?
Leverage Your Story for Big Brand Impact
We all know strong marketing and branding campaigns are essential for sales, especially in today’s highly visual world.