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A heavy cloud of marijuana smoke hangs over the Denver 420 festival on Friday, April 20, 2018.(Photo: Trevor Hughes, USA TODAY)
DENVER – Marijuana retailers raked in the green last week as the industry celebrated what experts called history’s single-biggest cannabis sales day.
April 20 – known as 420 – has long been a day for cannabis enthusiasts to light up in public, but the increasing legalization of marijuana means more people are joining in. An estimated 70,000 fans packed into Denver’s Civic Center Park on Friday for the world’s largest cannabis festival, many of them lighting up at 4:20 p.m.
Cannabis sales platform LeafLink predicted retailers nationally would sell about $1.17 billion worth of cannabis products for this year’s 420 celebrations. Flowhub, another sales platform, reported that nationwide, Friday’s sales were 51% higher than normal, and 30% above last year’s April 20 sales day.
“I think it’s awesome,” said Sydney McCallum, who came from Dallas with her father to buy marijuana for the Denver festival.
Added fellow attendee Kennya Anderson, of Minneapolis: “It’s been amazing, so refreshing. You don’t have to hide.”
Every year, April 20 is the single biggest sales day for pot, and the days leading up to it are a combination of Thanksgiving, Christmas and Black Friday rolled into one. Since Colorado became the first state to legalize recreational marijuana in January 2014, participation has risen