GreenPort, the first Canadian cannabis company owned by a woman of colour, is all about bringing weed back to its roots
Vivianne Wilson wants GreenPort to be a community gathering space and place for education about weed
Vivianne Wilson wants to bring weed back to its holistic roots.
Wilson is Jamaican and her earliest understanding of cannabis was that it was used for its healing properties. Her grandparents would steep the leaves to make pain-relieving tea.
As the first woman of colour to own a cannabis company in Canada – her dispensary, GreenPort, opened in Little Italy last fall – representation and re-education about the plant are integral to her business.
“Our first goal is not to sell you products. Our first goal is to make you feel like you’re a part of something,” Wilson says over the phone.
GreenpPort’s bright green façade on College street is inviting and welcoming
GreenPort has prioritized community outreach and destigmatizing weed consumption. On the opening day in October, DJs played outside. Wilson says she wanted to ease the neighbourhood into the idea of another dispensary. Mindful of COVID safety, they used Eventbrite