Seed in Boston’s Jamaica Plain neighborhood is more than just a dispensary. A co-located museum with justice at its core to brings something new to the retail experience.
The shop, which plans to open Saturday with about a dozen flower strains, massage oils, concentrates and more on the menu, is also home to the Core Social Justice Cannabis Museum, which aims to give a platform for people to share perspectives on the war on drugs, particularly its disproportionate impact on low-income and underrepresented communities.
“We wanted to provide a platform, create some culture that could allow people who had been victimized by the drug war to have voice,” said CEO April Arrasate.
Seed is 72% women-owned and its management is 100% diverse, Arrasate said. In raising capital to get going, Seed worked with 82% local investors and 81% Black or Latino investors.
“We pride ourselves on being a diverse organization all the way through and through,” Arrasate said. “I would say that really defines our organization.”
Additionally, Seed’s investors collectively have spent more than 10 years incarcerated as a result of the war on drugs, Arrasate said.
Arrasate said she first got into the cannabis business as a founder of