Snoop Dogg-Backed Firm Enters Race for Precise Marijuana Dosing

Legal weed is looking for its shot glass.

Investors are pouring money into the race to develop devices that promise precise marijuana dosing. It’s part of an effort by the $10 billion cannabis industry to reach beyond its traditional stoner base to customers who might want to unwind without getting blitzed. Unlike alcohol or Tylenol, there’s never been a standard dosage for THC, the main psychoactive ingredient in pot.

The latest company to join the rush is Indose, a startup that sells disposable vape pens that use a pair of sensors to measure the dose of THC delivered with each draw, down to the milligram. The company recently closed a $3.5 million funding round led by Casa Verde Capital, the cannabis venture capital firm that counts rapper Snoop Dogg as a partner.

– Read the entire article at Bloomberg.

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