Elliot Sloan – Gold Medalist in The X Games
In July of 2017, pro skateboarder Elliot Sloan took the cannabis industry higher than it’s ever been. Climbing the ladder of a 75-foot mega ramp at the U.S. Bank Arena in Minneapolis in front of thousands of spectators and TV cameras, he looked down at the drop-in of a lifetime, his final run in the Big Air competition at the 2017 X Games. With all eyes on him, there could’ve been a thousand things swirling around in his mind as he throttled down the ramp over a 45-foot gap at 45 miles per hour to land an unprecedented Indy Tail Grab 900 that would win him the gold medal. Thankfully, he wasn’t thinking about a goddamn thing. “Honestly, I try not to think at all,” Sloan admits. “If you start thinking about every little thing, that usually backfires on you. Seconds before [competition] I’m just trying to stay pumped up, but I’m not really trying to think about too much.”
Before the big stunt, one thing he did think to do was throw on a shirt from his most recent sponsor, Weedmaps. As he flew towards the sun, so did the company’s logo—bright, bold and turquoise for all the word to see. When he spun through the air, landed the trick, spiked his skateboard and slid down the ramp on his knee pads with adrenaline surging through his veins, two things happened: one, the 29-year-old skateboarder captured the biggest moment in his career with a trick he’d never even landed before. Two, he showed the world that athletes who publicly endorse cannabis no longer fear the stigma of being associated with the industry.
“That’s why I’m so stoked to ride for them, I wanna be a part of changing the perception of