Minneapolis’ Urban Bean Coffee has sold its Lyndale location to Misfit Coffee, which is currently operating a coffee trailer regularly parked near Gold Medal Park, at a counter inside the Weisman Art Museum, and at various pop-ups around town. True to its coffee truck (or trailer, rather) roots, Misfit’s vision for the space is less focused on creating a quiet work space, and more on fostering an environment for conversation and interaction.
“The key component is ‘sure, we’re totally gonna let you use your computer,’ but it’s intended to be a social space where people can talk and have fun, and have it be an experience,” says Marcus Parkansky, owner of Misfit. To accomplish this, he says the design will be much more comfortable, with the addition of color and cozier seating more suited for conversation.
Parkansky says he intends to keep all of the same offerings available in the trailer, with a few additions. With a much larger refrigeration system in place, the shop will be able to greatly expand its cold brew menu, such as lattes using cold brew concentrate. “I want people to be able to experience coffee in a bunch of different ways,” he says.
Misfit was looking around the Cities for a brick-and-mortar location for about a year before this spot landed in its lap. When Urban Bean owner Greg Martin emailed Parkansky with the offer, he knew it was too good to pass up.
“All the pain in the ass work has already been taken care of,” he says, making the transition much easier and faster. Parkansky says he expects to be largely up and running by June 1. And, with a bit of luck, he hopes to obtain a liquor